Anne Thompson’s blog has a story on Weta Digital’s participation in a publicity event on Facebook:

Peter Jackson has long been ahead of the curve where doling out info directly to fans is concerned. Thus, live from Wellywood, New Zealand, Jackson’s VFX house WETA Digital (The Lord of the Rings, Avatar, District 9, Tintin) will reveal cool stuff from Rise of the Planet of the Apes via Fox’s Facebook fan page for James Cameron’s Avatar, which has 14.2 million followers. This is basically a maneuver to grab those fans and lure them to also follow this movie via a five-second preview of Rise of the Planet of the Apes (August 5, 2011) on its official Facebook page.

What will they see on April 13 at 2:30 PM Pacific time? WETA’s Oscar-winning VFX master Joe Letteri and Dan Lemmon will give a behind-the-scenes look at how they created photo-real intelligently emotive CG ape Caesar (although their last ape, Jackson’s King Kong, also acted by Gollum’s Andy Serkis, will be hard to top). Jackson’s King Kong earned WETA the coveted Avatar gig, which won them the VFX Oscar.

Go here for the rest of Anne’s story.

Yesterday Peter’s own Facebook page carried this message: “Hi everyone. Watch this space…My first video post from the set of THE HOBBIT will be landing here soon!”

Last month it was announced that Warner Bros., parent company of Hobbit producer New Line, would become the first big Hollywood studio to sell and rent movies via Facebook, so it’s not surprising to see official publicity videos being posted there.

Here’s a press release put out by New Line, Warner Bros. and MGM today:

Roger Birnbaum and Gary Barber, MGM Co-Chairman and Chief Executive Officers, Toby Emmerich, President and Chief Operating Officer, New Line Cinema and Alan Horn, President and Chief Operating Officer, Warner Bros. Pictures today announced that MGM and Warner Bros have concluded a deal for Warner Bros. Pictures to handle international theatrical and video distribution responsibilities on MGM’s behalf for Peter Jackson’s highly anticipated adaptation of J.R.R. Tolkien’s “The Hobbit”. This arrangement results in Warner Bros. Pictures handling the bulk of worldwide distribution, while MGM will handle international television licensing for the films. MGM and WB will work collaboratively to coordinate marketing and release plans worldwide.

Jackson, who directed all three “The Lord of the Rings” films, will helm the two films back-to-back, telling the story of “The Hobbit” from screenplays written by Jackson, Fran Walsh, Philippa Boyens and Guillermo del Toro.

The two “Hobbit” films are set to begin production in February 2011, with release dates targeted for December 2012 and December 2013. Jackson will utilize groundbreaking visual effects and his incomparable storytelling to bring Tolkien’s novel to the big screen. Both “Hobbit” movies will be filmed in Digital 3-D, using the latest camera and stereo technology to create a high quality, comfortable viewing experience.

Peter Jackson, Fran Walsh and Carolynne Cunningham are producing the films for New Line, Warner Bros and MGM, with co-writer Philippa Boyens serving as co-producer and Ken Kamins and Zane Weiner as executive producers. The Oscar-winning, critically acclaimed “The Lord of the Rings” trilogy, also from the production team of Jackson, Walsh and Cunningham, grossed nearly $3 billion worldwide at the box office. In 2003, “The Lord of the Rings: The Return of the King” swept the Academy Awards, winning all of the 11 categories in which it was nominated, including Best Picture – the first ever Best Picture win for a fantasy film. The trilogy’s production was also unprecedented at the time.