November 6 : 2008
Update on Rings’s impact on international independent cinema
In Chapter 9 of The Frodo Franchise, I discussed how The Lord of the Rings had a positive impact on independent and foreign-language film markets around the world. Shortly after a major slump hit those markets in 2001, the first part of the trilogy pumped money into the overseas distribution companies that had helped finance LOTR. They in turn put that money into buying more films, helping bring the slump to an end.
For many international independent distributors, New Line was a major source of films. Now with the studio absorbed into Warner Bros., it is no longer distributing its own releases. Warners has its own international distribution system, and it now handles all of New Line’s films.
On “Observations on film art and Film Art,” I’ve just posted an entry on how other companies are moving in to supply overseas distributors. It’s clear from what some of the people running those companies say that the impact of Rings is still being felt. The distributors who benefited from the trilogy are still around and still buying films. As I said in the book, “The international art cinema has emerged the better for this ‘Hollywood’ blockbuster.”



