The Frodo Franchise by Kristin Thompson
 
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August 20 : 2011

The Hobbit on list of films predicted to gross over a billion dollars

For a  while The Return of the King was one of only three films that had grossed over a billion dollars worldwide. With inflation and surcharges for 3D movies, there are now ten films on that list. (We’re also talking dollars unadjusted for inflation, so the billion-plus club isn’t as hard to crack as it used to be.)

Box Office Mojo recently ran a story predicting which films currently in production are likely to reach that level of success. Not surprisingly, both parts of The Hobbit are mentioned as possibilities. As the author points out, “It probably won’t be as well-attended as Return of the King, though it doesn’t need to be to reach $1 billion, thanks to its 3D premiums and nine years of ticket-price inflation.”

I’m not convinced that 3D premiums are helping films anymore. I recently posted an entry on Observations on Film Art where I pointed out that since about May, theaters showing 3D versions of films are actually making less money than the ones showing 2D versions. Exhibitors are apparently starting to notice this trend, and more are choosing to show 2D versions. Variety reported this morning that Spy Kids: All the Time in the World took third place in the Friday box-office tally: “The summer’s new norm is to make about 45% of grosses off 3D screens, though that figure could be even lower this weekend with so many pics vying for 3D play and so many of “Spy Kids'” engagements opting for 2D.” (Fright Night and Conan the Barbarian also were released yesterday in 3D and 2D versions.)

If fewer exhibitors choose to show 3D prints of films, eventually the smaller number of theaters showing 3D will attract fans of that system, and those theaters will presumably start to make money again. But whether that income will be enough for studios to want to pay the extra money needed to make films in 3D in the first place is anyone’s guess. It’s quite possible that by the time the first part of The Hobbit comes out, 3D won’t be an important factor in boosting it over the $1 billion mark.

I for one got tired of 3D pretty fast. Apart from Werner Herzog’s wonderful The Cave of Forgotten Dreams, I haven’t seen a 3D print of a film since Up back in 2009. (Herzog not only found the perfect use for 3D, but his images have a more convincing, rounded three-dimensional look than anything in Avatar.) My suspicion is that The Hobbit will be a success for the same reasons that LOTR was.

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    The Frodo Franchise
    by Kristin Thompson

    US flagbuy at best price

    Canadian flagbuy at best price

    UK flagbuy at best price

    Berkeley: University of California Press, 2007.
    hardcover 978-0-520-24774-1
    421 pages, 6 x 9 inches, 12 color illustrations; 36 b/w illustrations; 1 map; 1 table

    “Once in a lifetime.”
    The phrase comes up over and over from the people who worked on Peter Jackson’s The Lord of the Rings. The film’s 17 Oscars, record-setting earnings, huge fan base, and hundreds of ancillary products attest to its importance and to the fact that Rings is far more than a film. Its makers seized a crucial moment in Hollywood—the special effects digital revolution plus the rise of “infotainment” and the Internet—to satisfy the trilogy’s fans while fostering a huge new international audience. The resulting franchise of franchises has earned billions of dollars to date with no end in sight.

    Kristin Thompson interviewed 76 people to examine the movie’s scripting and design and the new technologies deployed to produce the films, video games, and DVDs. She demonstrates the impact Rings had on the companies that made it, on the fantasy genre, on New Zealand, and on independent cinema. In fast-paced, compulsively readable prose, she affirms Jackson’s Rings as one the most important films ever made.

    The Frodo Franchise

    cover of Penguin Books’ (NZ) edition of The Frodo Franchise, published September 2007. The tiny subtitle reads: “How ‘The Lord of the Rings’ became a Hollywood blockbuster and put New Zealand on the map.”