The Frodo Franchise by Kristin Thompson
 
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August 12 : 2011

Casting call for elf extras

If you’re tall and slim and gorgeous, are a New Zealand citizen or have a work permit there, and have a very flexible schedule, you might be interested in a casting call for elf extras that has appeared online. (The “gorgeous” part isn’t actually in the posting, but I think we all remember what the elves in LOTR looked like. I once met one, actually, a young chap who worked as a desk clerk in a hotel. He was pretty good-looking, even without the blond wig and make-up.)

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    The Frodo Franchise
    by Kristin Thompson

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    Berkeley: University of California Press, 2007.
    hardcover 978-0-520-24774-1
    421 pages, 6 x 9 inches, 12 color illustrations; 36 b/w illustrations; 1 map; 1 table

    “Once in a lifetime.”
    The phrase comes up over and over from the people who worked on Peter Jackson’s The Lord of the Rings. The film’s 17 Oscars, record-setting earnings, huge fan base, and hundreds of ancillary products attest to its importance and to the fact that Rings is far more than a film. Its makers seized a crucial moment in Hollywood—the special effects digital revolution plus the rise of “infotainment” and the Internet—to satisfy the trilogy’s fans while fostering a huge new international audience. The resulting franchise of franchises has earned billions of dollars to date with no end in sight.

    Kristin Thompson interviewed 76 people to examine the movie’s scripting and design and the new technologies deployed to produce the films, video games, and DVDs. She demonstrates the impact Rings had on the companies that made it, on the fantasy genre, on New Zealand, and on independent cinema. In fast-paced, compulsively readable prose, she affirms Jackson’s Rings as one the most important films ever made.

    The Frodo Franchise

    cover of Penguin Books’ (NZ) edition of The Frodo Franchise, published September 2007. The tiny subtitle reads: “How ‘The Lord of the Rings’ became a Hollywood blockbuster and put New Zealand on the map.”