According to an article posted on Stuff.co yesterday, the habit of calling the Miramar Peninsula (or Wellington in general) “Wellywood” is about to become official. Wellington Airport, which is 34% owned by the Wellington City Council, will erect its own version of the famous Hollywood sign in a position where people on incoming flights can see it. (Those that land from the north, anyway.)

This is an artist’s depiction of what the sign, scheduled to be erected in June, will look like. For those who know Wellington, this view looks more or less east across Evans Bay, over which incoming flights pass. (If you’re traveling to Wellington, try to get yourself a window on the left side.) The old headquarters of 3 Foot 6 is off to the right a short distance, and on the other side of this ridge sits the Stone Street Studios. The airport owns the land on which the sign will sit.
Peter Jackson said of the sign, “It’s Kiwi tongue-in-cheek humour at its very best, but beneath the leg-pulling is genuine pride. Several of the most popular films ever made were form in Miramar. Within a mile of the sign is the birth place of Middle-earth and Pandora.” (That mile would include Park Road Post and Weta Ltd. as well as the studios.)
Mayor Kerry Prendergast (whom readers of The Frodo Franchise will remember as one of my interviewees) said, “The sign will be one of the first things people will see when they arrive in Wellington. They will be left in no doubt that this is the heart and soul of New Zealand’s film industry.”
A mere 44% of 9000 residents polled by Stuff.co in an online survey approved of the sign, and the comments on the story are mostly negative. Some don’t want the sign as part of the view, and some object to the expense (an undisclosed sum) in a bad economic situation. Still, as the story points out, the film industry pumps about $285 million (NZ dollars) into the city’s economy, and that doesn’t count the tourism benefits. About 100,000 people are reported to have visited the Weta Cave last year.
[March 11: More controversy on the already controversial sign. The New Zealand Herald reports:
Wellington mayor Kerry Prendergast has said local movie mogul Sir Peter Jackson was adamant it should be “an exact copy” of the Hollywood sign.
However, Hollywood Chamber of Commerce president and chief executive Leron Gubler said the staggered Hollywood lettering was trademarked.
“If they do that with the Wellywood sign then I would think that would be a violation of our trademark…I am checking that with our attorney,” he told The Dominion Post.
Wellington Airport said it a statement yesterday: “We are confident we will meet all our legal obligations in relation to the sign.”
I for one hope they can go ahead with the project. Of course, I don’t have to look at the sign on my daily commute. On the other hand, that area is already disfigured by smaller but noticeable signs warning pet owners about poison set out to combat the pesky local possums (unless those have been taken down since my last visit). ]
[March 18: I’m getting pretty tired of the “Hitler is angry” reworkings of the scene in Downfall where Hitler erupts in a savage tirade. It’s just too easy to adapt to any situation by adding a bunch of subtitles unrelated to what’s actually being said. But I have to admit, “Hitler is angry about the Wellywood sign” is pretty funny. Lots of in-jokes for those who know the city, including a couple that mystified me. There are also references to the giant Gollum that climbed over the airport for a few years and to the lengthy epilogue of The Return of the King. (Thanks to Harriet Margolis for alerting me to this clip!)