I was very surprised to read on Variety‘s website today that the release of Harry Potter and the Half-Blood Prince is being put off from its scheduled date of November 21 to July 17 of next year. Not that that exactly has anything to do with The Lord of the Rings films. Still, many of you will remember those exciting days of late 2001, when Harry Potter and the Sorcerer’s Stone (November 16) and The Fellowship of the Ring (December 19) were about to come out so close together. To some extent they were seen as competing with each other. Well, that may make for a more dramatic news story, but it turned out that there was plenty of enthusiasm about both–and plenty of wealth to share. Two of the biggest film franchises were thus launched only about a month apart.
The Harry Potter films were recently touted as the highest-grossing franchise of all time. True, HP’s $4,485,097,295 total is higher than LOTR’s $2,916,919,070. But it’s five films to three. Averaging them per film, HP comes out at $897,097,259 and LOTR $972,306,356. But however you count it, they’ve both done really, really well. And if we were to adjust total grosses for inflation, I suspect James Bond would still come out on top, given how many films there have been, and Star Wars would be right up there as well.
Warner Bros. produced and will distribute Half-Blood Prince. According to Variety it has delayed the release in order to beef up its summer schedule for next year, which is weak on blockbusters as a result of the recent Writers Guild of America screenwriters’ strike. Up to now, Terminator Salvation had been its only “tentpole” picture for that season. Released in July, 2007, Order of the Phoenix grossed $938,468,864, and WB is hoping that history will repeat itself. So it’s a strategic move, not one that has anything to do with problems relating to the production of the film itself.
That means we’ll get the last three HP films in the summer of 2009, autumn of 2010, and summer of 2011, the latter two dates being announced for the halves of The Deathly Hallows. Conveniently enough—if all goes as planned—The Hobbit will appear in December of 2011, with “Film 2” announced for December 2012. So after a long pause in the wake of The Return of the King, the two franchises sort of come together again, with the LOTR series reviving just after the HP films end. Given that Warners will be distributing The Hobbit and “Film 2” for New Line, it will be virtually guaranteed some big hits during that period.
By the way, Daniel Radcliffe appears on the cover of the upcoming issue of Entertainment Weekly, which contains its annual fall movie previews. Bad timing, but I would imagine that Warner Bros. can get another cover story next summer for its HP release. Time Warner owns Entertainment Weekly.
(I’m currently plowing through the many legal documents that have been filed recently in the Tolkien Trust’s lawsuit against New Line, including the texts of the 1969 contracts for the deals selling the film rights of LOTR and The Hobbit to United Artists. I hope to post a summary within a few days.)